Podcast Overview: In this conversation, Will Clarke and John Hanna discuss the profound impact of technology on daily life, the evolution of music festivals, and the importance of human connection. They delve into the challenges of running an independent festival like Deep Tropics in Nashville, exploring the unique dynamics of the local music scene. The discussion covers the planning and logistics involved in festival organization, the financial aspects, and the marketing strategies employed to attract attendees. They also touch on the role of influencer marketing in the music industry and the importance of connecting with fans to build a thriving community.