Podcast Overview: In this conversation, Will Clarke and Deron discuss the evolution of the Dirty Bird label, the transition from independent to major label dynamics, and the importance of community in the music industry. Deron shares insights into his career, the acquisition of Dirty Bird, and the unique approach to artist development that sets the label apart. They explore the current state of dance music, the challenges of revenue generation, and the lasting impact of community on the genre. In this conversation, Will Clarke and Deron discuss the current state of dance music in the US, the challenges faced by record labels in the streaming era, and the importance of building a brand beyond just music. They explore the changing landscape of music consumption, managing artist expectations, and the significance of culture and community in the music industry. The dialogue emphasizes the need for artists to empower themselves and their audiences in a digital age where traditional methods of music promotion are evolving. In this conversation, Will Clarke and Deron discuss the complexities of managing dual brand identities in the music industry, particularly for artists and record labels. They delve into the A&R process, the journey from signing a record to its release, and the ongoing promotional strategies that extend beyond the initial launch. The duo also critiques the industry's standard practice of releasing music on Fridays, advocating for a more flexible approach to release days. They explore the impact of streaming algorithms on artist visibility and the challenges of maintaining authenticity in a popularity-driven landscape.