In this conversation, Oskar Eichler talks about juggling his roles as a touring artist with Don’t Blink and his work in music tech at Songstats and 1001 Tracklists. He explains how his businesses helped fund his artist career, why multiple income streams are essential today, and how focusing on storytelling helped DONT BLINK have a breakthrough year. Eichler also breaks down festival realities, the need for virality, and how Songstats has evolved into a one-stop tool for artists with features like Radio Stats and label recommendations. His core message is that artists must promote more than they create and build a story that makes listeners care.